golden dates

AMP - ONG

AMP - ONG

AMP - ONG

2023

Portugal is the fastest ageing country in Europe. And yet, 70% of Portuguese elders are isolated and feel the effects of loneliness. To spark a change, we took over the country’s biggest live event: The Golden Globes. In an event known for having celebrities bring dates they cherish the most, we got two nominees to bring dates whose value has been forgotten. A conversation that started on the red carpet and made it’s way to the cabinet of Portugal’s Ministry of Health and Social Security.

agency

Leo Burnett LX AD: Bruno Barros, Kissyla Clarkson CW: Freddie Brando, Hernani Correia CD: Lucas Yu, Guilherme Nunes ECD: Steve Colmar IMG: Blanche Filmes

role

art direction & design